Skip to Content
Graphic hero blue
Graphic hero blue

Protective%%®%% Lifetime Assurance UL offers affordable, guaranteed protection

When clients want straightforward lifetime coverage and predictable payments, Protective Lifetime Assurance UL universal life insurance could be just the right fit.

Why recommend Protective Lifetime Assurance UL?

Budget-minded clients who want long-term protection for their loved ones can enjoy these 3 benefits:
Customizable guarantee lengths
Clients can choose the length of their guaranteed coverage anywhere from ages 90–121.
Predictable level-pay premiums
Clients lock in competitive, stable premiums at the start and maintain those rates for life.
Straightforward, understandable coverage
Its simple design is easy for clients to understand so they can feel confident in their policy.
Straightforward protection to secure what matters most
Use this consumer-friendly video to show clients how Protective Lifetime Assurance UL offers simple, guaranteed lifetime coverage with predictable payments.
 A still frame from a video about Protective Lifetime Assurance UL.
 A mother and her adult daughter and grandson using a tablet.
Trade short-term thinking for protection built for life
Check out this flyer to help clients look past the low cost of term life insurance products to permanent protection that fits in their budget.

Helpful resources on Protective Lifetime Assurance UL

We want to help you decide if this solution is the right fit for your clients. Use these resources to learn more about this universal life insurance product and support your client conversations. 
The cover of the Protective Lifetime Assurance UL product profile
Introduce clients to Protective Lifetime Assurance UL
The cover of the Protective Lifetime Assurance UL producer guide
Learn how this product can offer your clients straightforward, guaranteed coverage
The cover of the Protective Lifetime Assurance UL short vs. long-term thinking flyer Reply
Explain the value of locking in premiums to help clients save in the long run
The cover of the Protective return of premium endorsement guide
Learn about our built-in return of premium endorsement

Other related products

A grandmother excited to see her grandchild
Protective Indexed Choice℠ UL for protection plus cash value
An illustration representing affordable life insurance
Protective Custom Choice℠ UL offers affordable, flexible protection
A young family enjoying time together, knowing they are protected with Protective Strategic Objectives II variable universal life insurance.
Protective%%®%% Strategic Objectives II VUL for strong accumulation
We're here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.