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Protection your clients can count on

Protecting what matters most means understanding someone’s unique needs and tailoring solutions to meet their goals. That’s what we do for financial professionals and their clients every day — helping more people achieve the reliable protection they deserve through life insurance.

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Dedicated to service. Committed to progress. Helping you protect more people.

We’re by your side to help you connect as many people as possible to the protection they deserve. That’s why we’ve designed our products to be easy to explain and even easier to recommend through proven performance. Plus, our digital capabilities can help accelerate your processes so you can protect more people in less time.

Trusted, essential protection for your clients

We’re focused on the essentials to maximize value, delivering only what clients need: reliable policies with strong guarantees.

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Committed to ease and excellence

We’re constantly investing in what matters to you, like streamlining your processes with Protective Velocity.

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Dedicated to your success

We’re here whenever you need us. Tell us what you need and how we can support your business.

Start a life insurance conversation

There are a lot of ways to introduce the need for life insurance and protection solutions. We have talking points and sales ideas on a variety of topics that can support your conversations and help you grow your business.

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Financial professional discussing life insurance and protection solutions with a client

Explore our protection products

Learn more about some of our top solutions to see which one best meets your clients’ unique protection needs.

Product name

Protective^® Classic Choice Term

Protective Custom Choice^SM UL

Protective^® Lifetime Assurance UL

Protective Advantage Choice^SM UL

Protective Indexed Choice^SM UL

Protective^® Executive UL

Protective^® Strategic Objectives II VUL

Product type

Term Life

Universal life

Indexed universal life

Universal life

Variable universal life

Key benefit

Competitively priced death benefit protection up to 40 years, with access to Protective Velocity digital tools to streamline and expedite the application process.

Clients can customize a guaranteed death benefit coverage period and keep level premiums after period ends, with a declining death benefit as needs may change

Guaranteed, straight-forward, level pay death benefit solution that protects clients for their desired timeframe (up to age 121), and offers a return of premium endorsement

Guaranteed lifetime death benefit protection with premium flexibility, lapse protection, and more

Simple, guaranteed death benefit protection to age 90 with realistic cash value projections to help support a dependable strategy

Business owner solution to compensate and incentivize key employees that’s easy to administer, cost effective and portable for the employee

A life insurance accumulation solution that is not restricted by “guarantee fees” to maximize cash value potential, using investment options from quality, well known fund managers

Policy flexibility

Minimum

Moderate

Minimum

Moderate

Maximum

Moderate

Maximum

Cash accumulation potential

None

Modest fixed rate growth

Moderate potential growth linked to index performance, up to a cap

Modest fixed rate growth with additional contribution opportunities

Maximum potential growth fueled by performance of chosen investments

We're here support your success

We put all our time and resources into supporting financial professionals like you. The goal? A noticeable difference in working with us. Get more information about our: